From Cottagecore to Curtaincore
Why Hyacinth Bucket should be your go-to style icon this summer.
I think it’s safe to say we’re all a little bit fed up with ‘core culture’ and its ability to turn micro-trends viral through trigger-happy hash tagging. Inevitably making them obsolete shortly after due to the mass exposure, essentially eliminating any personality from them.
However, from a stylistic point of view and largely attributed to a more sustainable move in recycling vintage and dead stock material, is a ‘core’ we can all get on board with. Cue: Curtaincore
Whether or not #curtaincore becomes a thing (you heard it here first), its presence among brands—both notable and smaller newcomers—is undeniable and perhaps serves as a nuanced take on the wider floral trends we so openly invite into our closets from season to season.
Either way, in this newsletter; I want to celebrate the best #curtaincore finds out there for the summer season ahead.
In fashion, curtaincore emphasises voluminous, draped fabrics which is an evolution of the #coquette trend.
This approach often includes materials like velvet, brocade, and other richly textured textiles, offering a luxurious and dramatic effect. The idea is to create garments that feel opulent and grand, reminiscent of the heavy, decorative curtains found in homes in previous eras.
Smaller-scale designers such as Freya Simonne and Lydia Bolton have gained cult credibility with their innovative creations which are both resourceful and stylish. We know that sustainable practices are more crucial than ever and this resurgence of retro prints that once adorned on your nan’s windows, brings with it a nostalgic romance that has longevity amongst the ephemeral nature of trends.
A distinctive departure from its counterpart, cottagecore, is its exclusive celebration of floral fabrics; unlike the multifaceted design avenues we saw emerging through cottagecore.
From the exuberant blooms of the expressive 70s to the poetic pastels evocative of the 80s, a plethora of eras can be found. Acting as an extension of the broader heritage influences we’ve seen emerging across fashion for some time, whilst the essence of this story encourages the use of vintage materials, it’s inevitable that we can expect to see new designs emerging across the high street.
When it comes to print directions, the approach is fairly straightforward, but the techniques used can make all the difference. To capture the intricacies of floral details, hand-painted gouache and acrylic are exceptional choices. These mediums allow for a more realistic and vibrant depiction of petals, leaves, and stems, bringing a lifelike quality to the prints.The rich pigments and textured application of gouache and acrylic can create depth and dimension which is vital for print designs.
Watercolour is the ideal medium for any florals reflective of the eighties. Its fluidity and translucence lend themselves perfectly to the soft, pastel palettes characteristic of that era.
And now for my shameless plug: Below are some new prints which will be available for exclusive purchase via my website. If you’re a brand and would like to work with me on exclusive textile designs to elevate your next collection, hit me up!
Looking to what’s already out there, I’ve pulled 5 of my favourite finds across categories which tap into this aesthetic which I hope might inspire you to invite this aesthetic into your wardrobes or homes.
As always, let me know what you think of this trend in the comments!
TOP 5 FINDS
MARGOT LINEN TABLECLOTH - BY HOPE
£120
A retro-inspired floral print with a sizeable ruffle edge – what’s not to love? What’s lovely about this design is the focus on one colour which really does make styling a tablescape a lot easier to navigate. This could look the part at golden hour but also be dressed for Autumn which really does justify the purchase.
KITRI -WANDA IRIS IMPRESSIONIST FLORAL DRESS
£95
This painterly printed dress from Kitri is super versatile and can be styled for an easy daytime spring look or accessorised for the evening. What’s nice about this print is the vibrant florals which are set against a dark ground meaning it’s versatile from season-to-season. Currently on sale at liberty - snap it up while you can!
Based in South Florida, Taylor Dorry repurposes vintage fabrics and clothes into statement pieces which epitomise vintage nostalgia. I love her playful take on shapes which are both expressive and cute. Whilst each piece is unique, you can visit her online store to choose your favourite.
£175
I love this collaboration between two iconic fashion houses. The cut-about print featured in this dress adds an eye catching contrast that really elevates this style and sets it apart from the flurry of florals on the market at this time. What’s nice about this garment is the bold colour combinations which feel really fresh for the season.
TOAST GARDEN FLORAL BAG
£215
A waxed cotton bag Mary Poppins would be envious of. It’s spacious design and the muted palette ensure it’s easy to style and can work from season to season. Made in the UK and the fabric waxed by Dundee Mill, Halley Stevensons . Picnics, beach days or just lugging your stuff to work - it’s a versatile option and the waxed coating will protect you from all the UK’s weather has to offer.
If you’d like to work with me on some bespoke florals - get in touch! Aside from textile designs I am also available for product and trend development and carry with me 13 years of experiences within leading brands.
Let me know what you think of curtaincore in the comments!